Organic searches are referred to search results generated by search engines without getting influenced by paid advertising. The results are ranked as per the search term relevance. Organic search results don’t include ads but can comprise search snippets like knowledge graphs, articles, images, or maps.
The website owner does not pay search engines to appear on the SERPs. The search engine uses a specific algorithm to determine the most relevant results for a given search term. Thus an organic listing is generated.
Your website ranking in the organic listing is crucial. It is because more than 80% of users hardly go past the first search engine result page. When organic searches are conducted majority of users check the top three to four results.
SEO Company can help to enhance your organic search result ranking. SEO Agency Los Angeles uses a variety of strategies like enhancing site layout and optimizing content for better online visibility. Organic listing cannot be purchased. The search engine bots determine your ranking, so it is sensible to optimize your site for high ranking and a better user experience.
The process is complex but the fundamental concept is to choose the right keywords that people use when they come in search of your brand.
Organic search advantages
- No budget limitation because SEO ranking does not cost anything when someone clicks. Your website rank stays maintained even if you stop trying until a competitor outranks it.
- People can be bought back to your site because organic listing always exists as long as you try to rank for a specific keyword.
- Organic search offers impressive ROI.
- If you maintain a strategy then organic SEO delivers compound benefits. With helpful, shareable content you gain links from high domain sites and build credibility in your niche. All these results in quality traffic, leads, ranking, revenue increase, and more.
Organic search drawbacks
- Needs regular upkeep
- Results take time
- You have to combat ranking with fluctuating search algorithms
How to start doing an organic search?
Keyword research
Keyword research is the first step. Multiple SEO tools can help to find suitable keywords. Generic keywords can display all types of results but long-tail phrases offer less competition. For example, if you own a dry cleaning company then use ‘Dry Cleaning Company in Arlington, TX’, instead of ‘Cleaning Company’ or ‘Cleaning’.
Earn links
It is important to get unique and authoritative links for higher rankings on search engine result pages (SERPs). This will help you improve your overall SEO.
Google’s algorithm for evaluating links has evolved to focus on quality and not quantity. This made it more difficult to get high-quality backlinks as part of your SEO strategy.
External links are still important and not obsolete. So, get started on a link-building strategy to increase your search visibility.
Enhance user experience
Website functionality also matters to rank your website on the organic search listing. Update your web design, create functional navigation, make pages load fast, use responsive design, and incorporate multimedia. All this indicates that users like your page and Google award your website with a better ranking in organic searches.
