SaaS newsletters are essential for companies to stay in touch with their customers and keep them informed about new products, features, and updates. They provide a direct line of communication with customers, which can help increase customer retention and loyalty. Additionally, newsletters can drive traffic to your website, increase engagement with your brand, and provide valuable data about your customers’ interests and behaviors.

The purpose of this blog post is to provide a comprehensive list of the 20 best SaaS newsletters and highlight the features that make them successful. We’ll also provide tips for creating effective SaaS newsletters that will help you engage with your audience and achieve your marketing goals.

Criteria for selecting the best SaaS newsletters

Before we dive into the list of the best SaaS newsletters, let’s first discuss the criteria we used to select them.

1.   Frequency of the newsletters:

The frequency of the newsletters is an important factor to consider. A good SaaS newsletter should be sent regularly, whether it’s weekly, bi-weekly, or monthly. Sending newsletters too frequently can lead to subscriber fatigue, while not sending them often enough can lead to subscribers forgetting about your company.

2.   Relevance of content:

The content of the newsletter should be relevant to your subscribers’ interests and needs. The newsletter should provide value to the subscriber and keep them engaged with your company. The content should be informative, educational, and entertaining.

3.   Clarity of messaging:

The messaging of the newsletter should be clear and concise. The subject line should be attention-grabbing, and the content should be easy to scan and read.

4.   Personalization and segmentation:

Personalization and segmentation are essential for creating effective newsletters. Personalization can include using the subscriber’s name or addressing their specific needs or interests. Segmentation involves dividing your subscribers into groups based on their demographics, interests, or behavior.

5.   Quality of design and layout:

The newsletter should be mobile-friendly, and the images and graphics should be high-quality.

Top 20 SaaS newsletters

Now that we’ve discussed the criteria for selecting the best SaaS newsletters, let’s dive into the top 20 newsletters that meet these criteria.

1.   SaaStock

SaaStock is a leading conference and community for SaaS companies. Their newsletter provides news, updates, and insights into the world of SaaS. The newsletter is sent weekly and includes articles, interviews, and videos.

Key features:

• Valuable content on SaaS industry
• High-quality design and layout
• Personalized and segmented content

Best practices:

• Consistent branding and design
• Use of engaging images and graphics
• Clear and concise messaging

1.   Mattermark Daily

Mattermark Daily is a daily newsletter that provides news and insights on startups and venture capital. The newsletter includes articles, videos, and podcasts and is sent every weekday.

Key features:

• Informative content on startups and venture capital
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging headlines and images
• Clear and concise messaging
• Consistent branding and design

1.   HubSpot

Their newsletter provides tips and best practices for inbound marketing, sales, and customer service. The newsletter is sent weekly and includes blog articles, webinars, and ebooks.

Key features:

• Valuable content on inbound marketing and sales
• Personalized and segmented content
• High-quality design and layout

Best practices:

• Use of engaging headlines and images
• Consistent branding and design
• Clear and concise messaging

1.   Intercom

Intercom provides customer messaging software that helps businesses connect with their customers. Their newsletter provides tips and best practices for customer engagement and retention. The newsletter is sent weekly and includes blog articles, podcasts, and webinars.

Key features:

• Valuable content on customer engagement and retention
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging images and graphics
• Clear and concise messaging
• Consistent branding and design

1.   Help Scout

Help Scout provides customer service software that helps businesses provide excellent customer support. Their newsletter provides tips and best practices for customer service and support. The newsletter is sent weekly and includes blog articles, podcasts, and webinars.

Key features:

• Valuable content on customer service and support
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging headlines and images
• Clear and concise messaging
• Consistent branding and design

1.   Close.io

Close.io provides sales software that helps businesses close more deals. Their newsletter provides tips and best practices for sales and lead generation. The newsletter is sent weekly and includes blog articles, webinars, and podcasts.

Key features:

• Valuable content on sales and lead generation
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging images and graphics
• Clear and concise messaging
• Consistent branding and design

1.   GrooveHQ

GrooveHQ provides help desk software that helps businesses provide excellent customer support. Their newsletter provides tips and best practices for customer support and building a successful business. The newsletter is sent weekly and includes blog articles, podcasts, and webinars.

Key features:

• Valuable content on customer support and building a successful business
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging headlines and images
• Clear and concise messaging
• Consistent branding and design

1.   Autopilot

Autopilot provides marketing automation software that helps businesses automate their marketing campaigns. Their newsletter provides tips and best practices for marketing automation and customer engagement. The newsletter is sent weekly and includes blog articles, webinars, and case studies.

Key features:

• Valuable content on marketing automation and customer engagement
• Personalized and segmented content
• High-quality design and layout

Best practices:

• Use of engaging images and graphics
• Clear and concise messaging
• Consistent branding and design

1.   Drift

Drift provides conversational marketing software that helps businesses connect with their customers in real-time. Their newsletter provides tips and best practices for conversational marketing and customer engagement. The newsletter is sent weekly and includes blog articles, webinars, and case studies.

Key features:

• Valuable content on conversational marketing and customer engagement
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging headlines and images
• Clear and concise messaging
• Consistent branding and design

1.   Front

Front provides team email software that helps businesses collaborate on email conversations. Their newsletter provides tips and best practices for team email and productivity. The newsletter is sent weekly and includes blog articles, podcasts, and case studies.

Key features:

• Valuable content on team email and productivity
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging images and graphics
• Clear and concise messaging
• Consistent branding and design

1.   The Daily

The Daily is a SaaS newsletter that provides daily updates on the latest news, trends, and insights in the SaaS industry. The newsletter is curated by the team at SaaStock, a global community of SaaS founders, executives, and investors.

Key features:

• Daily updates on SaaS news and trends
• Curated content from SaaS experts
• Mobile-friendly design

Best practices:

• Use of engaging headlines and images
• Clear and concise messaging
• Consistent branding and design

1.   SaaStock

SaaStock is a SaaS newsletter that provides updates on the latest news, trends, and insights in the SaaS industry. The newsletter is sent weekly and includes blog articles, podcasts, and webinars.

Key features:

• Valuable content on the SaaS industry
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging images and graphics
• Clear and concise messaging
• Consistent branding and design

1.   InVision

InVision provides design collaboration software that helps businesses create better products. Their newsletter provides tips and best practices for design and product development. The newsletter is sent weekly and includes blog articles, podcasts, and webinars.

Key features:

• Valuable content on design and product development
• Personalized and segmented content
• High-quality design and layout

Best practices:

• Use of engaging images and graphics
• Clear and concise messaging
• Consistent branding and design

1.   HubSpot

HubSpot provides inbound marketing and sales software that helps businesses attract, engage, and delight customers. Their newsletter provides tips and best practices for inbound marketing and sales. The newsletter is sent weekly and includes blog articles, webinars, and case studies.

Key features:

• Valuable content on inbound marketing and sales
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging headlines and images
• Clear and concise messaging
• Consistent branding and design

1.   Wistia

Wistia provides video hosting and analytics software that helps businesses create and share videos. Their newsletter provides tips and best practices for video marketing and production. The newsletter is sent weekly and includes blog articles, podcasts, and case studies.

Key features:

• Valuable content on video marketing and production
• Personalized and segmented content
• High-quality design and layout

Best practices:

• Use of engaging images and graphics
• Clear and concise messaging
• Consistent branding and design

1.   Databox

Databox provides business analytics software that helps businesses track and analyze their key performance metrics. Their newsletter provides tips and best practices for data-driven marketing and sales. The newsletter is sent weekly and includes blog articles, podcasts, and case studies.

Key features:

• Valuable content on data-driven marketing and sales
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging images and graphics
• Clear and concise messaging
• Consistent branding and design

1.   Appcues

Appcues provides user onboarding and engagement software that helps businesses onboard and retain customers. Their newsletter provides tips and best practices for user onboarding and engagement. The newsletter is sent weekly and includes blog articles, podcasts, and case studies.

Key features:

• Valuable content on user onboarding and engagement
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging headlines and images
• Clear and concise messaging
• Consistent branding and design

1.   Moz

Moz provides SEO software that helps businesses improve their search engine rankings. Their newsletter provides tips and best practices for SEO and content marketing. The newsletter is sent weekly and includes blog articles, webinars, and case studies.

Key features:

• Valuable content on SEO and content marketing
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging images and graphics
• Clear and concise messaging
• Consistent branding and design

1.   Intercom

Intercom provides customer messaging software that helps businesses communicate with their customers. Their newsletter provides tips and best practices for customer messaging and engagement. The newsletter is sent weekly and includes blog articles, podcasts, and case studies.

Key features:

• Valuable content on customer messaging and engagement
• Personalized and segmented content
• High-quality design and layout

Best practices:

• Use of engaging images and graphics
• Clear and concise messaging
• Consistent branding and design

1.   Drift

Drift provides conversational marketing software that helps businesses engage with their website visitors in real-time. Their newsletter provides tips and best practices for conversational marketing and sales. The newsletter is sent weekly and includes blog articles, podcasts, and case studies.

Key features:

• Valuable content on conversational marketing and sales
• Personalized and segmented content
• Mobile-friendly design

Best practices:

• Use of engaging headlines and images
• Clear and concise messaging
• Consistent branding and design

Conclusion

There you have it, 20 of the best SaaS newsletters that you should be aware of. These newsletters provide valuable insights, tips, and best practices for businesses in the SaaS industry. By subscribing to these newsletters, you can stay up-to-date with the latest news, trends, and strategies in the industry.

FAQs

Q: What is a SaaS newsletter?

A SaaS newsletter is a newsletter that provides updates, insights, and best practices for businesses in the SaaS industry. These newsletters are typically sent weekly or monthly and can cover topics such as SaaS news, trends, marketing strategies, and product development.

Q: Why should I subscribe to a SaaS newsletter?

Subscribing to a SaaS newsletter can provide valuable insights, tips, and best practices for businesses in the SaaS industry. These newsletters can help you stay up-to-date with the latest news and trends in the industry, and can provide valuable guidance for marketing, sales, and product development.

Q: Are SaaS newsletters free?

Many SaaS newsletters are free, but some may require a paid subscription to access premium content. It’s important to research the newsletter before subscribing to ensure that it meets your needs and is within your budget.

Q: Can I create my own SaaS newsletter?

Yes, you can create your own SaaS newsletter. To do so, you’ll need to research your target audience, develop content that is relevant and valuable to them, and create a distribution plan to reach your subscribers. Working with a SaaS marketing agency or a B2B marketing agency can help you create a successful newsletter that drives engagement and results for your business.