90% of internet start-ups fail butwith the help of just one formula, you can be among the 10% of businesses that succeed. 

This formula is Website + SEO= Growth. It combines the powers of SEO online marketing techniques with the features of a good website and positions your launchpad (read: website) to help your business takeoff in the right direction and shoot towards success. 

Search engine optimization is a set of techniques that ensure that your content includes the common phrases your target audience uses while searching for products like yours.So that the search engines can bring them to your page as soon as they type in their query and hit enter.  Apart from this, SEO involves other best practices too, that build your website’s reputation and fuel its journey to the top.

Your online glory begins with a website. But to make sure it earns you the top position, you need to craft its content in a way that helps your target audience with their problems. Moreover, you need to present this content such that it can attract and retain visitors.

Other aspects like website load time and mobile-friendliness matter too. Therefore, optimizing the technical aspects of your website is important to make sure that you are leaving no money on the table. 

After you have built the perfect website, you need it to reach your target audience. Of course, your regular customers, who know your business by name willreach your website easily. But what about the new potential customers who don’t know your business? 

That’s where SEO comes in. 

Putting things into perspective, your website is an airport and SEO online marketing techniques are the runway lights. Just like runway lights guide an aircraft to land at the airport, SEO signals the search engines and highlights your website for them. So that theycan land on your website while searching for an answer to the user’s question. 

Landau Consulting, a New Jersey SEO company, provides consulting in internet marketing and SEO services and has created this infographic to further elaborate the importance of the SEO online marketing strategy in the formula Website + SEO= Growth.