Being the number one choice in your community is something you want to strive for. Providing excellent services at competitive prices are great ways to generate more customers, but how do you reach those customers when they aren’t your regular walk-in customers? Sure, you can advertise in the newspaper or on the local radio, or perhaps one of your customers has recommended your business to a friend, and that’s great. But, unfortunately, those methods are not going to produce the turnover you need to grow your business and ultimately bring you a return on your investment. So what other options do you have that are soundproof solutions to reaching more customers and increasing your brand visibility? The answer is white label local SEO services.
You may be asking yourself, ‘but why are local searches so important?’ The answer is simply because 45% of all Google searches are for local businesses, giving you incredible scope to bring in more customers. Taking advantage of local SEO puts your business in the forefront to meet customer demands and improves customer-business correlation.
Are You Making The Most Of Local Search?
If your business focuses on local customers and clients, you should be investing in local search and local SEO. Local search is not only to reach customers who are in your area, though. It also highlights your services to visitors who may need your services during their stay in your town/city. So, does your business need the help of local search and SEO? If your business falls under the following categories, the answer is yes:
- Hospitality – hotels, BnB’s, restaurants, cafe’s, bars etc.
- Medical practices – hospitals, dentists, clinics and doctors.
- Law firms – solicitors and barristers.
- Local services – plumbers, electricians, florists, gyms, accountants, hair salons etc.
Typically, the goal is to appear in Googles ‘local pack’, which is the top three businesses that appear in a box, along with a map and dropped pins. This is considered the holy grail of local search marketing because those businesses receive the most clicks and customers than any other business that appears lower on the list. But, how do you get your business into the top three? By using white label local SEO services.
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For local businesses, building strong relationships with your customers is what sets you apart from your competitors. However, building new relationships is not possible when consumers can’t find your business in local searches. Local SEO optimises your online visibility and increases traffic to your business, helping consumers associate your brand with certain products and services and ultimately converting consumers into customers. In addition, once customers have interacted with your business, positive online reviews will help increase credibility and popularity among other consumers.
Critical Factors In Local Search Ranking
As a local business, there are far more essential tasks to focus on rather than spending hours trying to optimise your online visibility and ranking. Not only is it time-consuming, but without the right expertise, knowledge and tools, it could cause more harm than good. For this reason, local businesses should invest in local SEO services, so you can focus on your customers and operations while the experts handle your online presence. Key factors that local SEO improve include:
- Relevance – this is how well people’s searches match with local listings. SEO adds detailed information about your business to help Google better associate your services with relevant local searches.
- Distance – this is how far a business is from the location terms used in a search query. For example, if a location is not specified in a search query, Google will calculate distance based on other information about their location.
- Prominence – how well-known a business is based on Google’s information about the company across the internet, typically through links, articles and directories. In addition, reviews are also factored into local search ranking, making it important to improve your online position.
As you can see, using local SEO services helps your company thrive in many ways. With white label local SEO services, you are guaranteed top-notch results at competitive prices so you can continue to scale your business.
For more information on our SEO services, contact us today to speak to our professional staff.
